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Bandwagon Brenda with a “Join the crowd!” megaphone and a phone reading “Everyone’s doing it!”

Bandwagon

Bandwagon Brenda

“Everyone's doing it, so it must be right.”

What's the problem?

The bandwagon fallacy treats how many people believe, buy or do something as decisive proof that it is true, good or right, without other suitable reasons. Popularity can be relevant evidence for some questions: demand (what sells), conventional usage (what style guides accept), voting outcomes (what passes under the rules), or coordination (following a shared rule). It can also be relevant but insufficient evidence about quality. Expert consensus is different again: it gets weight from relevant expertise, evidence, independent scrutiny and convergence, not mere headcount, and neither a consensus nor a single expert is infallible. Unpopular claims aren't false for being unpopular, either. The test: is the number of people being treated as settling a question that popularity can't settle? Brenda asks whether popularity is doing work it can't do; Hasty Harry asks whether the cases are enough.

Context: A coworker recommends a budgeting app. It is the most downloaded app in its category. Nothing is supplied about its accuracy or security.

Why it works
Download counts are real evidence of demand but not of accuracy or security. The revision keeps the supplied fact and separates what it shows from what it doesn't.